Web Marketing Strategy Update

If you’re thinking of authoring your own book, go and read this thought-provoking post by Seth Godin.

Desiring to offer some real-world advice for non-fiction writers embarking on their first book project, Seth makes five powerful arguments against rushing off to publish a book in the traditional way.

The “five big ideas” he explains are:

1. Please understand that book publishing is an organized hobby, not a business.

4. Books cost money and require the user to read them for the idea to spread.
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I came across this guide to using [Skype->http://skype.com] to conduct interviews, and it struck me what an easy product creation tool this could be.

Skype is a free [VOIP->http://en.wikipedia.org/wiki/Voip] (Voice Over Internet Protocol) [P2P->http://www.answers.com/p2p] [(Peer-to-Peer) telephony->http://www.skype.com/products/explained.html] / instant messenger application.

I use it myself and the audio quality is generally very good. Certainly far better than most of those tele seminars recorded to mp3 that are in vogue on so many Internet marketing sites at present.

All you need to do is arrange a time and date with your chosen expert on the other side of the globe, perhaps emailing a rough outline and questions to be covered in advance. Call over Skype and conduct the interview, creating a nice clean audio recording you can then duplicate into any format of your choosing. Throw up a standard sales page, do your JV mailings, and your away!
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