Web Marketing Strategy Update

When Google did some 40 tweaks in its system last February, one of the updates that caught the attention of the SEO community concerns the search engine’s link evaluation method. According to Google, it turned off one of its long-time link analysis methods in order to keep its system more functional, clean and easy to understand.

The sad part is that the search engine giant did not specifically pointed out which of its past link evaluation methods had retired, making numerous webmasters feel uneasy. Speculations about the change have been going around – some said that the update may have occurred in local interconnectivity; others suggest that it might be the indexing of anchor text or, perhaps, the cross-language retrieval.
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There’s a serious flaw in many people’s approach to SEM (Search Engine Marketing). It’s simply that they tend to change their tactics too often – sometimes even replacing tactics that work with ones that don’t.

Search engine marketing focuses on the monetization of an online business or website. As long as making money is the goal, the business should survive. However, if the goal becomes getting or having the newest and latest gadgets on your website or blog, the likelihood of success diminishes…significantly.

Let’s take a look at what you should be doing…

Refine, don’t Replace

This is why it is imperative for you to find tactics that work and then refine them to perform even better. By using metrics on your traffic and sales, you can tweak your tactics until you see more and more of both.
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I happened to stumble across the old classic film The Sound of Music for the first time in ages last weekend. I actually found the story of the Von Trapp family a lot more interesting than I had remembered it. One thing which stood out though was the amount of subliminal messages it sent out about SEO practices.

Eh, what’s that? You didn’t notice any of the SEO information on it? Well it was right there for you. Let’s look at the example of the classic Do-Re-Mi song.

Doe – A Deer, a Female Deer

In this part of the song Maria is clearly telling us that different people call objects by varying names and that you need to think of them all for SEO purposes. If you run a deer riding centre, for example, you find that potential customers look online for any one of these words in the song or others which are related to the Cervidae family.
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Put simply, linkbait is content that people naturally want to link to. And it’s among the best ways of building backlinks. In fact, if Google had its way, the only strategy for obtaining links would be by creating linkbait.

This is as whitehat as SEO tactics get. As with any whitehat method, linkbaiting can be difficult to pull off, but the rewards are far greater than any other strategy and are virtually impervious to any algorithm updates that might come in the future.

Creating Linkbait

Just because linkbaiting is a whitehat and legitimate way to build backlinks, it doesn’t mean there’s no strategy involved. All to often, people assume that linkbaiting just means “write great content and wait for links.” There’s a problem with that approach. What is great content and how do you create it? These steps should get you on your way:
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