Web Marketing Strategy Update

Building Your Site Rule #1 Always have a strong headline.

No matter how great your sales copy is or how great your content and information is no one will stick around long enough to read it unless you grab them with your headline.

Make sure you have a compelling enough headline to make the person want to stay and read your information.

Building Your Site Rule #2 Make your home page a strong sales letter that combines elements of an article and an endorsement.

The best way to have a sales letter that is not hyped up and can still do a good pre-sell? is to have a form of a product review? or endorsement.? What most people are interested in is reading the pros and cons about a product. Spend some time and dedicate the home page to a good product, write a good endorsement? article.

Building Your Site Rule #3 Stop hiding your links. Let your visitors read your articles

Some advocates of the old mini-site strategy advised you to have NO other links on your site. There was supposed to be just one other link the BUY NOW link. And I think this still works, but for merchant sites not affiliate websites.