Web Marketing Strategy Update

When you’re starting an online business it can be difficult to find customers. With unlimited funds no doubt you could bring millions of people back to your site, but as that’s not the case, you need to use what you have effectively. If you have done any research you’ve probably heard about content marketing because it’s taking over the online world. The idea is to produce amazing content and share it all over the web in the hope it will draw people into your sales funnel.

People usually associate content marketing with written articles, but you don’t need to write anything if you don’t want to. You might even find that you get better results creating videos. You can still create the quality content people are looking for and once you show people you know what you’re talking about you will end up making a lot more sales. We’re going to have a closer look at why video marketing might be better than article marketing and you might decide it’s right for you.

Reveal The Emotion

It’s almost impossible to show any emotion in an article unless you’re a great writer. If you do happen to become all emotional it still doesn’t guarantee you’re conveying the right message. When your face is on camera it’s completely different. People will be watching you closely and they will know exactly how you feel. You can even start swinging your arms in the air like a mad person, but when you write an article they will never get to see your true feelings.

Save Money

I’m pretty sure you’ve heard someone say that time is money. In business it’s true and if you spend hours writing an article it will stop you from doing other things. You then have to edit it yourself and it will waste even more of your time, or you will need to get someone to edit it for you and it will waste theirs. When you shoot a video it will be over and done with much quicker as long as you don’t need to do it a hundred times until it’s perfect.

Attract More People

Some people won’t want to waste their time reading long articles, but they will happily watch a video because they can be doing other things at the same time. They can watch it while they eat lunch and they don’t have to keep scrolling down the page. You can also go places a written article can’t take you. Think about how popular YouTube is at the moment. You can reach out to people on the second biggest search engine in the world and attract them back to your site.

You Become Their Friend

If someone reads an article on your site they won’t even care who wrote it. Nobody will know who you are, even if they thought the article was brilliant. When they watch you on video they will get to know you as a person. They will like you a lot more, but even if they don’t think you’re the greatest person in the world they might still trust you because you seem genuine. They won’t think that when they read a thousand words on a page.

Over Your Shoulder Action

If you are teaching someone how to do something a video reigns supreme. It’s hard showing someone how to do something in written form. When you shoot a video they can see exactly what you do and copy it step by step. If they don’t understand at the first time of asking they can watch the video again and look at what you do. If it’s an article it’s much harder to find the answer to something they don’t have a clue about.

Test And See

You don’t have to commit yourself to video marketing forever. You only need to give it a try and you will be able to tell whether it’s something you should be doing more of. I’m sure you will love the results you get and your company can move forward, so what are you waiting for?

Well known entrepreneur Phil Raymonds has listed the pros and cons of video marketing in business on his blog. For more information visit his facebook page.

Related articles

• How to Increase Sales for a Product through Video Marketing
• How Orabrush Harnessed the Power of Video Marketing

Article marketing is an easy, effective way to promote your website or brand. Today we’ll look at what’s involved in the the process of article directory submissions and how to submit an article for best results.

When choosing which article directories to post to, you should generally prioritize websites that let you use HTML in the Author Bio or About The Author Resource Box, enabling you to create proper links back to your website. Without those links, you will miss out on a lot of the SEO benefit usually gained through article submissions.

I say “a lot” because most websites that forbid HTML, will nevertheless automatically transform a site URL into an active link. You still get a link, but lacking the valuable keyword-rich anchor text which search engines use in considering page relevance to a given keyword, i.e., a search engine seeing a link to a page that says “SEO Guide” will take that as an indicator that the page is relevant for the term SEO guide.

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Article marketing of some form or other is an important aspect of any SEO campaign. It involves syndicating your content to third party sites in order to bring you traffic and deliver high PR links from well known and aged domains.

Although article marketing has been around a long time, recent developments at the search engines mean there are a few more things you need to do to ensure continued success.

Anchor Text Variety

These days most marketers have heard of anchor text, the clickable words that are hilighted in a link. Search engines use these words to help determine relevancy of the page the link points to. For example if a lot of people link to your site with a keyword “food for cats” as a clickable link, then search engines will assume your site is probably about cat food.
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Few days late posting the bit below on dropping Squidoo lense rankings, but it’s still worth your attention anyway.

Personally I’m having greater success at Hubpages than Squidoo. Not only is it easier and faster to use, but I get more visitors — I assume because of fewer pages and therefore less competition.

Of course if Squidoo has been targeted by Google, the same thing will happen to Hubpages in due course. You’ve probably time to make a good few bob before that though.

The lab has been investigating the recent drop in ranking for Squidoo lenses in Google’s search engine results. It appears that as of the 7th of July nearly all Squidoo lenses have dropped in ranking in the Google search engines. There is a lot of speculation in various forums at present (including Squidoo’s own SquidU forum) but the reasons are uncertain.
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