Put simply, linkbait is content that people naturally want to link to. And it’s among the best ways of building backlinks. In fact, if Google had its way, the only strategy for obtaining links would be by creating linkbait.
This is as whitehat as SEO tactics get. As with any whitehat method, linkbaiting can be difficult to pull off, but the rewards are far greater than any other strategy and are virtually impervious to any algorithm updates that might come in the future.
Just because linkbaiting is a whitehat and legitimate way to build backlinks, it doesn’t mean there’s no strategy involved. All to often, people assume that linkbaiting just means “write great content and wait for links.” There’s a problem with that approach. What is great content and how do you create it? These steps should get you on your way: