Web Marketing Strategy Update

Technology continues to be developed every day to help SEO companies to perform their job more effectively. There have been a plethora of excellent SEO software suites to come on the market in the past couple of years. Each one has its own unique advantages. The following five SEO suites are the best ones that are free:

Dropbox

Dropbox has helped to change the way that many people stay organized with their various marketing tasks. It is important to have a place to keep all of your scraped content, usernames, passwords, blog pictures, ad campaign HTML, keyword lists and backlinking texts. If a person is not properly organized, things can tend to get very confusing. It would be surprising to most people how often they can drop data across a network that can be used on various systems. Dropbox also enables you to have all all of your information on your laptop, so you can take it with you anywhere.

Traffic Travis

Traffic Travis can help you to look at your competition, do keyword searches and optimize all of your blog posts. There is also a paid version of this Traffic Travis. The free version will optimize all of your blog posts 100 percent. However, you will only receive trial results that will only be listed for all of the remaining options.

Sick Marketing Link Index Checker

This is an extremely useful tool. It is currently one of the best tools on the market if you want to see if the backlinks that you have are being properly indexed. This particular tool will look for all of your links on Google and Bing. All you need to do is make one click. It also enables you to control the number of threads that are currently running. This will enable the process to go much faster. If you discover that there are large amounts of backlinks that have yet to be indexed, you are able to place all of them in one file and send them together to a pinger or Linklicious. The Sick Marketing Link Index Checker is a critical tool to have at your disposal if you are a marketer who regularly uses RankBuilder NEO, SENuke XCR, Sick Submitter, Magic Submitter or any of the other various submission tools currently available on the market.

SecurityKiss

Do you want to avoid paying your hard-earned money for a VPN service? Are you having trouble finding quality proxies? If you answered yes to both of these questions, you might want to consider giving SecurityKiss a try. It is an excellent way to help you avoid many of the common annoyances that are rampant in the world of Internet marketing. IP banning is one of the biggest problems. When SecurityKiss is activated, it will provide you with a fresh IP address from a completely new location on the planet. You will be provided with a new IP every time you disconnect and reconnect. This is ideal if you are currently utilizing software like SENuke. This is because all of the backlinks you are using will have different IP addresses associated with each of them. SecurityKiss gives you 300MB each day. This is an adequate amount of bandwidth for a person to do a day’s worth of blasting. However, you must always remember to disconnect before you begin the process of verifying all of your email accounts.

WonderWare Sitemap Generator

The WonderWare Sitemap Generator is considered by many to be one of the most outstanding SEO software tools that is currently available. It has so many features that it is hard for people to believe that it is completely free. It enables you to crawl any website that you want to. You can then extract every URL that is located on that particular blog or site. You can use it to create sitemaps and extract URLs on various tiered linking sites. If you want to do a SENuke blast from your Tumblr account, WonderWare is capable of extracting all of the URLs in a matter of seconds.

Kyle Sanders is an internet marketing consultant for Complete Web Resources, a digital marketing refinery that provides professional search engine optimization to local and national businesses.

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If you are a webmaster looking to increase sales and conversions, establishing a quality relationship with bloggers is crucial.

Long gone are the days where you could throw a few dozen cheap backlinks at your site, buy 2 cent traffic or stuff keywords to rank better.

Bloggers often have tens of thousands of followers, bloggers can rapidly direct traffic to your website, and bloggers can provide essential backlinks to increase your search engine presence.

All online relationships start the same way, outreach. But it’s critical that you get it right. The difference between a good outreach email and a GREAT one could make our break your entire online marketing efforts.

Here are 5 Tips to Craft a Killer Outreach Email

Be Sincere:

Make sure your outreach emails are sincere. Be sure to quickly address the blogger by their first name. Do not say “dear blogger”, “Dear Webmaster” or “hello CEO”. Any intelligent person can see right through these. Think of how you would react to an email that is clearly a bulk email sent solely for their gain.

BAD Example: “Dear Webmaster, I read your blog it is great value content…”

GOOD Example: “Hey John, I read yesterday’s blog post on the overtime playoff victory…

Offer Value to the Blogger

Refrain from begging. Webmasters and bloggers know the power that they have, they know the potential in their network. That being said — bloggers and webmasters can be very helpful. Just like anyone else in this world, they want to do things to better themselves (or better their website). Think of what you have to offer. If you are a graphic designer, offer to make a new logo. If you are a web designer, offer to help them with their website. Many people reading this are experienced search engine optimization, tell them you will promote their site if they help promote you.

Telling them you’ll help “promote” their website isn’t going to cut it. If you actually do plan on promoting their blog in exchange for their help, explicitly tell them how you are going to do it.

BAD Example: “I will promote your website on my network in exchange for a link”

GOOD Example: “I’m a graphic designer. I’d love to make you a new logo if you could help me out”

Keep them short

Make sure your outreach emails are short. Many top bloggers get bombarded with dozens (if not hundreds) of messages per day. Your email needs to get right to the point — you don’t want to fill an email with any unnecessary words, thereby making it harder to get through the Email.

I usually write my E-mail first, then cut out all unnecessary words. For an outreach E-mail, try to keep it under 150 words. You can always right much more in follow-up E-mails after you build rapport with the blogger.

Establish Credibility to Increase Conversion Rate

With emails, it’s often hard to tell the difference from spam and real emails. Make sure to clearly show your credibility. (Link to your LinkedIn page, your Facebook page, your website, your bio, etc)
Adding something as simple as a thumbnail of your photo to the bottom of the email can drastically increase the chance of a conversion. Bloggers are afraid they are responding to automated system (often time they are).

Get to Know the Bloggers

Make sure to find the right bloggers and be sure to focus directly on them. Research their blog, follow them on social networks, and get a feel for the blog before sending out any outreach.

There is no one size fits all E-mail that will work for every blogger. Rather then message a larger number of bloggers, focus on a smaller group that you can actually manage. Correspondence takes time and effort (especially when you actually write real responses)

Conclusion & Other Tips:

• If you can help it, do not use an “@Gmail” or “@Yahoo.com” E-mail, use a branded E-mail to your website — It looks more credible.
• The shorter the better!
• Use Excel (or any management software) to help manage correspondence. Remember: it takes time before getting the end result.
• Once you establish a relationship, ask them if they can refer you to other bloggers (chances are, they can)
• Don’t make it seem like the E-mail is solely being sent for your benefit.
• Spell check!

Jesse Leimgruber studies Computer Science & Stanford University and is an Internet marketing / SEO consultant at Rank Executives, who offer a variety of Link Building & SEO Packages for webmasters that are all based on blogging, webmaster outreach and White Hat SEO tactics.

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When it comes to your SEO efforts, this year is going to be about diversification. Long gone are the days where you could throw up 1,000 crappy backlinks with the same anchor text and expect to rank. To help you become a better SEO professional, here are five ways you can start diversifying:

#1 Your Anchor Text

No longer do you want to think about your “anchor text” most of the time. If all of your incoming backlinks have the same anchor text, how is Google going to perceive this? It’s not going to look natural, right? While it’s okay to build backlinks, try to get the good links. I know it’s been said a million times, but the good and natural links with random anchors are going to be so much better than low-grade blog comments and forum signatures.

#2 Watch Your Links

With so many different types of links out there, don’t just focus on one skill set. Instead of attacking guest posts, try to mix it up a bit. Try to get social media links, resource links, charity links and more. I think you get the point here. The more diversified your links are, the more natural you’re going to look to the search engines. It’s also going to help your website in terms of SEO because if you think about it, what happens if those types of links become useless?

#3 More Than SEO

In this Facebook and Twitter world, there is so much traffic out there that doesn’t come from search engines. Whether it’s Facebook, Pinterest, Twitter or a popular website, you shouldn’t focus solely on your search engine efforts. Remember, if you’re looking to get linked from a popular site, it’s so important that you have something of quality. If you’re just making yet another tech blog that is no different than the rest, why should someone link to it?

#4 Don’t Be Boring

Try to switch up your point of view once in a while. While visitors may be coming to your blog to see what you have to say, it doesn’t hurt to get a few more contributors to jump on board. Even if you don’t have the money to pay them, offer them other incentives such as a backlink, a chunk of the advertising money, etc. Here, you have to be unique. By changing up your voice, you could reach different visitors.

#5 Spend Money Wisely

If you’re running a business that has the money to spend, don’t just start throwing it around like candy. Instead, be sure to learn how split test and work with ads. If you haven’t already done so, there are so many great tools and resources out there that can teach you the art of PPC. Sure, you’re probably wondering, “Hey! This has nothing to do with SEO!” Well, as we all know, SEO is a patient game and the longer you work at it, the more benefits you can receive. IN the meantime, for those that don’t have a lot of SEO power, there may be no choice but to turn to something such as PPC. While there is nothing wrong with PPC, just make sure that you’re testing, getting the right audience and getting the most for your click.

Kathy is from How Much Is It Going To Cost? where you can find out what all kinds things in life such as a spa treatment or a fireplace will cost you.

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At the beginning of its life as a website, a domain doesn’t get much respect from Google. Older domains and those with back links from previous lives as a website will advance more quickly in domain authority growth.

When a website is first launched, its owner must approach the link building process slowly and steadily to avoid the penalization dubbed the “Google Sandbox.” The pace and types of links built indicate whether the domain is genuinely attracting visitor interest or spamming the search engines.

You can’t judge a new website’s success in the few months, especially if you are succeeding with the latter tactic. That’s your free ride in the beginning, at a time when you must be on your best behavior. There are some ways to budge the barometer a little faster and earn brownie points with Google.
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