Web Marketing Strategy Update

There’s a very thin line between marketing and sales—if your business is approaching it in the right way. If that doesn’t describe you, your marketing and sales habits could be to blame. Over the past few years, there’s been a radical shift from quick-turn marketing practices to relationship marketing. The best marketing strategies are a combination of old and new techniques, and the best marketers are the ones who ditch their bad habits. Here are five mistakes to avoid.

Neglecting the Branding Process

We’re starting here because marketing begins with branding. How can you tell your customers what you do and why you matter if you don’t know those things yourself? Even if you do have a brand, it won’t be believable unless you’re firmly committed to it. Branding is more important now than ever, as consumers see their purchases as extensions of their personal brand.
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Marketing your website with a Facebook page can send you a constant flow of new readers, leads and customers — but only if you know what you’re doing.

While articles on how to market your Facebook page, build engagement and drive traffic to your site are everywhere there’s one essential element that often gets forgotten, and that is the name of your Facebook page.

The correcting naming of your page is vital for your success and there are four distinct essential elements that you need to consider when setting up your Facebook page.

1) Keywords

If you’re setting up a Facebook page to market your website it’s tempting to give it a similar name to your website. However unless your website is truly an established brand that other Facebook users will be searching for, you’re generally better off selecting a page name that focuses on relevant keywords in your niche.
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Building a brand is a lifetime exercise. It takes a long time to establish a reputation, and once your company or product is well known, you have to put some serious effort into maintaining it. Brand tracking studies have shown that months or years of effort can be undone quite quickly through simple mistakes; especially now that social media is so popular among consumers. This means that it’s even more important to take brand building seriously.

The Key Components of a Strong Brand

When most people think of brand building, they think of marketing, but that’s just one part of the process. In addition to advertising to consumers, think about the following when you come to build your brand:
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Statistics say that people, on average, watch 16 hours of video monthly, and that nearly everyone who spends money online is video viewer. So you’ve decided to dive into it and to try to increase your sales: you’ve created your YouTube channel with lots of videos, but now you’re stuck on the point that should have launched your videos into the sphere of viral: there are no visitors. No visitors means no conversions, so you have to do something fast. Lucky for you, there are a few things you can do to attract viewers at no cost.

#1 Network Within YouTube

People tend to forget that YouTube is a community, and not only a place to watch videos. It’s a social network, so behave like it: network with others! Make friends, send them private messages, comment on their videos – people need to know about you, and what better way to introduce yourself than to compliment others on their videos. Look up the videos within your niche, rate them and leave comments (just like you’d do with blog posts, meaning only relevant comments and no spam); if your comments are good, chances are that other people who watch that video will check your profile too, and maybe subscribe to your channel.
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