Web Marketing Strategy Update

When you’re starting an online business it can be difficult to find customers. With unlimited funds no doubt you could bring millions of people back to your site, but as that’s not the case, you need to use what you have effectively. If you have done any research you’ve probably heard about content marketing because it’s taking over the online world. The idea is to produce amazing content and share it all over the web in the hope it will draw people into your sales funnel.

People usually associate content marketing with written articles, but you don’t need to write anything if you don’t want to. You might even find that you get better results creating videos. You can still create the quality content people are looking for and once you show people you know what you’re talking about you will end up making a lot more sales. We’re going to have a closer look at why video marketing might be better than article marketing and you might decide it’s right for you.

Reveal The Emotion

It’s almost impossible to show any emotion in an article unless you’re a great writer. If you do happen to become all emotional it still doesn’t guarantee you’re conveying the right message. When your face is on camera it’s completely different. People will be watching you closely and they will know exactly how you feel. You can even start swinging your arms in the air like a mad person, but when you write an article they will never get to see your true feelings.

Save Money

I’m pretty sure you’ve heard someone say that time is money. In business it’s true and if you spend hours writing an article it will stop you from doing other things. You then have to edit it yourself and it will waste even more of your time, or you will need to get someone to edit it for you and it will waste theirs. When you shoot a video it will be over and done with much quicker as long as you don’t need to do it a hundred times until it’s perfect.

Attract More People

Some people won’t want to waste their time reading long articles, but they will happily watch a video because they can be doing other things at the same time. They can watch it while they eat lunch and they don’t have to keep scrolling down the page. You can also go places a written article can’t take you. Think about how popular YouTube is at the moment. You can reach out to people on the second biggest search engine in the world and attract them back to your site.

You Become Their Friend

If someone reads an article on your site they won’t even care who wrote it. Nobody will know who you are, even if they thought the article was brilliant. When they watch you on video they will get to know you as a person. They will like you a lot more, but even if they don’t think you’re the greatest person in the world they might still trust you because you seem genuine. They won’t think that when they read a thousand words on a page.

Over Your Shoulder Action

If you are teaching someone how to do something a video reigns supreme. It’s hard showing someone how to do something in written form. When you shoot a video they can see exactly what you do and copy it step by step. If they don’t understand at the first time of asking they can watch the video again and look at what you do. If it’s an article it’s much harder to find the answer to something they don’t have a clue about.

Test And See

You don’t have to commit yourself to video marketing forever. You only need to give it a try and you will be able to tell whether it’s something you should be doing more of. I’m sure you will love the results you get and your company can move forward, so what are you waiting for?

Well known entrepreneur Phil Raymonds has listed the pros and cons of video marketing in business on his blog. For more information visit his facebook page.

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Facebook is a funny thing these days. What was once used for college kids to stay connected and then for adults to look for old school pals or connect with family across the globe is now a major marketing tool.

The marketing potential of Facebook is truly enormous and if you know how to use it correctly, it really can do great things for you. From boosting brand awareness to increasing leads, Facebook marketing is all about your reach. You see, it’s not enough just to have likes; you also need to be sure you are engaging with your followers.

Do you want to get more activity on your pages and your posts but you don’t want to resort to having to buy more likes? If that’s the case, you can expand your Facebook reach with some pretty simple steps…

It all begins with understanding EdgeRank, the tool that Facebook uses to measure engagement and reach. Facebook doesn’t come right out and tell people how to build EdgeRank, just like Google doesn’t come right out and tell you all the factors that make up their algorithms or people would abuse it.

However, just like Google, Facebook does give us a pretty good idea of what factors go into building your EdgeRank. There are several tactics that are known to be helpful in building engagement and increasing your reach — here are some things to consider:

Who is your audience?

Really, when is the last time you asked yourself who your true audience was? If you don’t know your audience, you won’t know how to give them content that they really appreciate. If you want to speak to them, you have to know who they are so take time to know your audience.

Remain on topic.

When fans like your page, they usually do so because they expect a certain type of content. When you veer off topic, you’re going to lose them. It’s one thing to post now and then on a related or similar topic but you go too far off base too often, you’re bound to lose your following.

Be Engaging.

When you want your audience to engage, you need to engage back. Like their posts, comment on their posts and be sure to answer questions and tag those who are engaging with your posts. Show that you care and appreciate and they will care right back.

Have great content.

You’ve heard it a million times- content is king. But the truth is, when you have great content, people are much more likely to engage with that content and to share it with friends. You gain a greater reach when readers share your content so give them something sharable to work with.

These simple steps will help you increase your reach on Facebook, getting more engagement and more from your page. Do you have any tips to add?

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Social media has become the gathering place of the modern world. Less than a century ago, cities, towns and communities were smaller and families were larger; people gathered in marketplaces to buy, sell, gossip, debate, worship, and interact. This meant that your product or business, if it was good, was guaranteed success if the customers liked it. “Word of mouth” was really the best (and only) form of marketing available.

That hasn’t changed; instead it is the platform on which people communicate that has changed. Understanding the mechanisms of social media can help you build your brand and get people talking about it, virtually and physically!

Be visible on all the major social media platforms

Make sure that you don’t only have a Facebook or twitter account, but that your business is also visible and easy to engage with on multiple platforms. Most young people use Facebook, Twitter, LinkedIn, Tumblr, YouTube, and many more several times a day. It is also important to realise that different social media platforms are used for different kinds of communication. You can use Facebook to post more content-rich material, while Twitter is for short, sharp announcements and links.

If you spend enough time on these sites you’ll learn that different kinds of language are responded to on different sites. Twitter is known for sharp witticism and debate, so if you package your marketing in such a way, you are likely to attract more followers there. Make sure that your accounts are linked, i.e., post links to Facebook on Twitter, and make sure tweets appear on Facebook. This is so that potential customers can choose to follow your business on more than one platform.

Pinterest might be the more appropriate platform for a specific post, (if you want to show off excellently photographed products in a beautiful space), whereas Facebook might be the best platform to get followers to comment on them. Or, if you put an ad on YouTube, you might want to disable comments on that site, but allow comment if you post the link on Facebook.

Engage with your followers

Nobody likes feeling ignored. When you reply to complaints made on your Facebook page, followers are more likely to trust your brand. You can also use the platform to get your followers to tell you where they would like the brand to go. Get them to vote on their favourite colours or shapes for future products. It’s a wonderful way to do marketing research, as you have direct access to people who use your product, and most people enjoy feeling included! Tweeters love being retweeted and they will continue to engage with you if you engage with them. After all, being retweet can potentially get them new followers and it also shows your current followers that your brand is popular and talked about.

One Golden Rule

Never engage in antisocial behaviour on social media sites, even if you are simply responding to a rude commenter. When followers post insensitive material you can easily block them, but you can do your brand an incredible amount of damage if a rude comment goes viral.

Louisa Theart writes for Regs to Riches; which provides business tips, especially for small business owners.

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Facebook is the king of social media platforms. Sure, there are many great contenders trying to knock the king of his throne, but Facebook is still king. If you’re not already doing so, those of you employed in marketing jobs today need to engage people on Facebook in order to succeed in the game. Here are 5 solid reasons to engage customers on Facebook.

Social Media Has Changed The Way We Do Business

The old adage is still true: customers buy from people they know, like, and trust. And one of the most significant ways that people get to know, like, and trust businesses in their communities and on the Internet is through Facebook. If you want your customers to get to know you, like you, and trust you, then you need to be engaging them in conversations on Facebook.

New Generations Of Consumers Eat, Sleep, And Breathe Facebook

What’s the first thing most Americans do when they first wake up? Do they brush their teeth? Do they take a shower? Do they use the toilet? Do they eat breakfast?
You already know the answer: they check their Facebook notifications. And they continue to check them all day long – even while lying in bed trying to fall asleep.

Search Engine Optimization (SEO) And Website Traffic

All other things being equal, the websites that are liked, shared, and linked to from Facebook are going to receive larger numbers of traffic that those that are not. Engaging your customers on Facebook will tend to increase the number of “likes” for your Facebook account and for the company website to which it is attached. These likes, links, and shares are seen by search engines as votes in favor of your website, and when the search engines see a lot of votes for your site, they send more search traffic your way.

Facebook Can Give You An Edge On Your Competition

In spite of Facebook’s massive popularity, there are still many businesses and marketing specialists – your competitors – who shy away from marketing through that platform, especially B2B marketers. They think that their advertisements just won’t find traction there, because they assume that their customers don’t log into Facebook to look at ads.
There is certainly some merit to that way of thinking, but consider this:

Do people go for a drive on the freeway to look at ads? They do not, yet there are billboards every 50 feet pitching some product or service or movie.

Do people turn on the television to watch commercials? They do not, yet there are commercials every 10 minutes of the day.

Do people listen to the radio to hear advertisements? They do not, yet you cannot go through a single hour of music without hearing an advertisement of some kind.

Sales Is Still A Numbers Game

While it’s true that social interaction is more important today than ever before, it all still comes down to numbers. The more people you can reach, the more sales you – or your clients – will make. There are hundreds of millions of active users on Facebook, and half of them use smartphones and other mobile devices to remain connect 24 hours per day.

Any marketer who ignores Facebook is leaving (a lot of) money on the table.

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