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You are currently browsing posts tagged: keyword research.

Wed 1
May

5 Great Free SEO Software Suites

By Azam Corry in SEO / SEM No Comments 

Technology continues to be developed every day to help SEO companies to perform their job more effectively. There have been a plethora of excellent SEO software suites to come on the market in the past couple of years. Each one has its own unique advantages. The following five SEO suites are the best ones that are free:

Dropbox

Dropbox has helped to change the way that many people stay organized with their various marketing tasks. It is important to have a place to keep all of your scraped content, usernames, passwords, blog pictures, ad campaign HTML, keyword lists and backlinking texts. If a person is not properly organized, things can tend to get very confusing. It would be surprising to most people how often they can drop data across a network that can be used on various systems. Dropbox also enables you to have all all of your information on your laptop, so you can take it with you anywhere.

SEO tasks from free tools

Traffic Travis

Traffic Travis can help you to look at your competition, do keyword searches and optimize all of your blog posts. There is also a paid version of this Traffic Travis. The free version will optimize all of your blog posts 100 percent. However, you will only receive trial results that will only be listed for all of the remaining options.

Sick Marketing Link Index Checker

This is an extremely useful tool. It is currently one of the best tools on the market if you want to see if the backlinks that you have are being properly indexed. This particular tool will look for all of your links on Google and Bing. All you need to do is make one click. It also enables you to control the number of threads that are currently running. This will enable the process to go much faster. If you discover that there are large amounts of backlinks that have yet to be indexed, you are able to place all of them in one file and send them together to a pinger or Linklicious. The Sick Marketing Link Index Checker is a critical tool to have at your disposal if you are a marketer who regularly uses RankBuilder NEO, SENuke XCR, Sick Submitter, Magic Submitter or any of the other various submission tools currently available on the market.

SecurityKiss

Do you want to avoid paying your hard-earned money for a VPN service? Are you having trouble finding quality proxies? If you answered yes to both of these questions, you might want to consider giving SecurityKiss a try. It is an excellent way to help you avoid many of the common annoyances that are rampant in the world of Internet marketing. IP banning is one of the biggest problems. When SecurityKiss is activated, it will provide you with a fresh IP address from a completely new location on the planet. You will be provided with a new IP every time you disconnect and reconnect. This is ideal if you are currently utilizing software like SENuke. This is because all of the backlinks you are using will have different IP addresses associated with each of them. SecurityKiss gives you 300MB each day. This is an adequate amount of bandwidth for a person to do a day’s worth of blasting. However, you must always remember to disconnect before you begin the process of verifying all of your email accounts.

WonderWare Sitemap Generator

The WonderWare Sitemap Generator is considered by many to be one of the most outstanding SEO software tools that is currently available. It has so many features that it is hard for people to believe that it is completely free. It enables you to crawl any website that you want to. You can then extract every URL that is located on that particular blog or site. You can use it to create sitemaps and extract URLs on various tiered linking sites. If you want to do a SENuke blast from your Tumblr account, WonderWare is capable of extracting all of the URLs in a matter of seconds.

Kyle Sanders is an internet marketing consultant for Complete Web Resources, a digital marketing refinery that provides professional search engine optimization to local and national businesses.

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Wed 6
Mar

3 Critical Mistakes Made With Google’s Keyword Tool

By Azam Corry in SEO / SEM No Comments 

Google’s AdWords Keyword Tool is the go-to tool for keyword research. Even people who do not work in search marketing are aware of it and invariably it’s the first place they go to if trying to optimize their own websites.

But the tool’s disarmingly simple interface allows for costly mistakes to be made easily. I shall be revealing the three most common ones in this post (and what you should be doing instead).

3 mistakes made with the Google Keywords Tool

1. Not Using the [Exact] Match Type

There are three match types you can use in the Keyword Tool: Broad, [Exact], and “Phrase”. Using Broad or “Phrase” isn’t a mistake in itself, but using them without knowing why certainly is. If you’re trying to find the potential of single keywords then I’d consider [Exact] match data the most relevant as this tells you how many people are searching that exact keyword per month.

It is only by using the [Exact] match type you can make reasonable guesses about the traffic potential of a keyword. This isn’t to say Broad and “Phrase” are useless however; I still take (mostly Broad) them into account as they give you useful information about the amount of searches for variations of your chosen keyword. You don’t just target a single, or even a handful, of keywords with SEO, you target a group of keywords that are closely related with one another. But, make sure you’re looking at this data alongside your [Exact] numbers.

2. Using the Competition Column for SEO

A common mistake I see with people using the Keyword Tool for research is assuming the Competition column, a one of the default columns, is how competitive the keyword is in organic search results. The Competition column shows either ‘high’, ‘medium’, or ‘low’ next to each keyword and is referring to how competitive it is in AdWords: the amount of advertisers bidding on that keyword relative to the average for all keywords.

That doesn’t mean there isn’t any correlation between AdWords competitiveness and organic competitiveness because there likely is; if many advertisers are bidding on a keyword it probably belongs in quite a lucrative market, therefore meaning it might be a common target in SEO. But, you can’t know that for sure. I recommend you simply remove that column entirely when doing keyword research for SEO and figure out keyword difficulty through other means.

3. Ticking the “Only show ideas closely related to my search terms” Box

It seems like an obvious option to have ticked – why would you want results which aren’t closely related to your search terms? Well, what this option does is it only shows you results which contain all of the words you choose as your search term. The words don’t need to be in the same order, but they do need to be present. For example, performing a search using [keyword research tool] as your original term gives these results:

“[keyword research tool], [google keyword research search tool], [keyword research tool free], [google wonder wheel keyword research tool], [seo keyword research tool], [online keyword research tool], [google keyword research tool], [free keyword research tool], [best keyword research tool]”

Yes, these results are highly relevant, but you are missing out on variations that aren’t included. I do do research with this box ticked sometimes, but usually only for getting some information quickly with no further filtering. However, should you be doing this properly you will be exporting the data to Excel so you can filter out the results you don’t want to see.

Peter Meinertzhagen is an SEO consultant at creative design agency mark-making*.

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Wed 7
Nov

4 Essentials For The Perfect Facebook Page Name

By Azam Corry in SEO / SEM 1 Comment 

Marketing your website with a Facebook page can send you a constant flow of new readers, leads and customers — but only if you know what you’re doing.

While articles on how to market your Facebook page, build engagement and drive traffic to your site are everywhere there’s one essential element that often gets forgotten, and that is the name of your Facebook page.

The correcting naming of your page is vital for your success and there are four distinct essential elements that you need to consider when setting up your Facebook page.

1) Keywords

If you’re setting up a Facebook page to market your website it’s tempting to give it a similar name to your website. However unless your website is truly an established brand that other Facebook users will be searching for, you’re generally better off selecting a page name that focuses on relevant keywords in your niche.
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Fri 26
Oct

The SEO Process & Keyword Research

By Azam Corry in SEO / SEM [5] Comments 

Search Engine Optimisation can be a drag – the funny thing about our industry is that the vast majority of suppliers make it out to be rocket science when really, it’s anything but. Most of it is simple and straightforward, albeit dull and monotonous.

The reality is that in order to get results in search you really only need to be truly focused on a few core factors and processes, which whilst they may be boring, will get you where you want to be going.

Here is the basic process:

  • Keyword Research: this is vital – you think you know how to do it, you don’t. More on this below.
  • Accessibility: Your website NEEDS to be accessible, which means your website hierarchy needs to be structured in such a way to make it accessible to visiting web crawlers. The long and the short of it is: make sure all of the important pages on your website don’t fall more than three clicks away from your homepage. The fewer clicks the better.
  • Content Development: Vitally important and probably for none of the reasons you actually think it is.
  • Link Building: This is where SEO gets truly monotonous – however, all other factors in place (and this is what I will address in this post), this is where you get results.

Keyword Research

You’ve probably used the Google Keyword Tool, you probably know to select exact match, but do you really know how to “do” keyword research? I work on clients campaigns professionally, some of the keyword research documents we produce span hundreds of thousands, if not millions (over time), of keywords.

  • Target every conceivable variation – begin in Microsoft Excel. Ensure that you’re targeting the plural and singular for every search term you identify; for example, “hotel in Manchester” is searched for 1,600 times per month, “hotels in Manchester” is searched for 22,200 times per month.
  • Invert your search terms – “Manchester hotel” is different from “hotel Manchester”; it will produce a different search volume total.
  • Pull all of the data into Microsoft Excel using the VLOOKUP function – if you don’t know how to do this then read about it, it will save you a LOT of time.
  • Add modifiers like “cheap”, “luxury”, “with parking”, “city centre” and so on to the end and beginning of your search terms e.g. “luxury hotels Manchester”. Use the concatenate functional in Excel to make this a lot simpler.

The ultimate aim is to build up a very strong portfolio of terms and to identify terms which few other companies are targeting.

Content Development

You have your keyword research in place, so now what? Well, now the real monotony begins – content development.

Perform the following search in Google:

site:carrentals.co.uk filetype:xml

Want to know what the competition is up to? They are busy writing thousands upon thousands of pages of content – they are targeting every conceivable variation across thousands of pages of content.

You have a few options:

  • Join them.
  • Create your own position in the niche and start targeting at a more granular level. For example, if you are in the car hire niche, then rather than hit the level of carrentals.co.uk, simply build your website around a particular country e.g. Spain. You will be more relevant, and you can really build yourself out as an authority on the subject.

This post has only really touched the surface in terms of what you need to be doing, however if you’re not doing the above, then you’re simply not competing.

Gareth Mailer is an SEO professional and owner of Clickwork Media, a UK based Digital Agency specialising in SEO outsourcing.

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