Web Marketing Strategy Update

Has the roar of Pandas and Penguins made you run for cover, all flummoxed about anchor text over-optimization and keyword density? Are you afraid to link in or out – never mind trade, buy or sell any? Google has you right where they want you!

There is nothing wrong with Google’s intention: the search giant wants to rid its index of lower quality content that doesn’t serve users. I think we can all agree that we want to find what we are looking for on the first page.

I am not charmed when I click through to a provocative headline to find that the blogger has hijacked someone else’s post, written a few lines about it, and now if I want to read the article, I have to click again. There oughta be a law – and supposedly Google now has an algorithmic “law” now that makes posts of fewer than 500 words a lot less likely to come up in the SERPs. I can support that. I do support that.
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When Google did some 40 tweaks in its system last February, one of the updates that caught the attention of the SEO community concerns the search engine’s link evaluation method. According to Google, it turned off one of its long-time link analysis methods in order to keep its system more functional, clean and easy to understand.

The sad part is that the search engine giant did not specifically pointed out which of its past link evaluation methods had retired, making numerous webmasters feel uneasy. Speculations about the change have been going around – some said that the update may have occurred in local interconnectivity; others suggest that it might be the indexing of anchor text or, perhaps, the cross-language retrieval.
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If you run a website or otherwise operate online, then keeping a watchful eye on Google is highly advisable. After all, Google is the most popular search engine of all with a massive global market share of around 80%. For that reason alone it has the ability to ensure that your website is either a big success, or conversely that it is not seen by anyone.

If Google makes a change to its algorithms or policies and you should happen to miss that this happened, then you might find your site suddenly penalized and your traffic halved or worse.

And Google does make changes to the way it operates – a lot actually. Furthermore, this is truer now than it has ever been before and of those changes made recently there are several that have already had a big impact on the rankings of sites. Here we will look at just some of the many big changes that have happened in the last year or so.
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Link building schemes based on private blog networks appear to be the latest to fall foul of Google’s Panda updates. The recent update released in February comprised of what was at the time a record-setting 40 algorithm changes that aim to improve search quality (another 50 changes were made in March).

I’m not going to detail all the changes, you can find those here, but the February updates appear to subtly improve local search relevancy, personalized search results, and overall, a greater emphasis on weeding out spam and duplication.

Build My Rank Deindexed

Less than a month after the changes have taken effect, the big daddy of private blog networks—Build My Rank (BMR), announces that it is closing its doors to new members. A few days later, BMR admits that most of its websites have been de-indexed by Google. As a result, they have ceased operations.
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