Web Marketing Strategy Update

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Want to display ads in your blog’s RSS feed, but haven’t been accepted by the gods at Google?

Well, you could always edit the feed yourself — I did that. Trouble is, your ads soon get stale when they’re hard-coded in. But who’s got the time to mess about updating them? And that’s assuming you have the technical knowledge required to edit the various PHP files in your blog, that generate the feeds.

A while back, after applying to Adsense for a second time with no luck (God knows why they won’t let me run ads in my RSS feeds), I looked all over for an alternative to Adsense RSS ads.

I couldn’t find one.

Then last week while clearing through some email clutter, I discovered that in January I had received an email from BidVertiser informing me that they now offered ads for RSS or ATOM feeds. Actually, what I’d stumbled on wasn’t the original announcement, but an update two weeks after the fact:

Following the successful launch of BidVertiser Ads for Feeds, we have now added 3 unique solutions that allow you to keep your current feed address (including FeedBurner!) when running BidVertiser ads for Feeds:

1. WordPress Plugin to allow you to seamlessly embed the BidVertiser Ads in your feeds.

2. Solution for FeedBurner that allows you to embed the BidVertiser Ads in your current FeedBurner address (and keep your Subscribers Count!).

3. Solution for Blogger that allows you to embed the BidVertiser Ads in the footer of each of your post feeds.

All of those great features are now available for you in your publisher control panel under the Get Feed Widget button (after registering a feed).

It sounds like exactly the kind of thing I was looking for, so I’ve signed up. I can’t give you any idea of results yet, because I have literally just this minute done it. In fact, initially I logged in here simply to posts my feed verification code, BDV-808928-BDV for Bidvertiser to check. But then I realised I should tell you about the service as well.

So if Adsense have given you the cold-shoulder over feed ads, you can now just as painlessly display ads in your RSS or ATOM feeds using BidVertiser.