Web Marketing Strategy Update

I’m sure you’re aware of the popularity that videos have gained in the internet marketing sector. Videos are everywhere, from professional informative videos to dancing dog YouTube videos. Regardless of what is being filmed, videos add a huge advantage for businesses.

A video can be created for any reason, whether you are trying to promote a specific product or service, spread the word about your latest campaign or tell your story to future or existing clients. Here are six video types you should consider using for your business:

Social Media

If you’re on social media and you’re not using videos, you’re missing out on the incredible opportunity to enhance your brand image and increase the SEO for your business. Those who use video blogs on their social media have a leg up against their competition, making it easier for them to be found. It also makes them appear to be more approachable, engaging and personable. Seeing a person speak their thoughts rather than reading what they have to say creates a completely different connection.
(more…)

The advent of HTML5 is exciting for Web developers. HTML5 deprecates code that doesn’t follow standards and introduces new tags, many that make it easier to perform specific tasks. Some even make it easier to implement search engine optimization, or SEO, on your website.

As more websites are created using the new HTML standard (Hypertext Markup Language), which hasn’t been updated since the late 1990s, the Internet is being refreshed. If you haven’t considered using it on your own website, then you could be missing out on the benefits HTML5 brings to multimedia such as videos.

The <video> tag wasn’t available with HTML 4. To show a video, you would have used the Flash embed tag with attributes that defined the video size, whether it automatically played or if your visitor was able to control the video. This type of embedding was used for video and audio content alike. However, the new HTML5 video tag lets search engines know exactly what kind of content you’re displaying — a video — and you add the attributes directly to this tag so search engines can more easily extract information about your videos when indexing your website.
(more…)

If you work in SEO, you know how ignorant many people are about current search engine algorithms and marketing strategies. Unfortunately, the SEO industry is home to quite a few very popular (and very incorrect) myths that just refuse to die.

One of the quickest ways to lose credibility with a savvy client or boss is to display your adherence to an SEO myth that has essentially been disproven. Don’t want to get caught espousing a popular SEO myth? Good: then read through these 7 SEO myths and start eliminating them from your list of beliefs about the world of search engine optimization.
(more…)

Like many small businesses, yours may rely heavily on local customers. Just a few years ago, it didn’t really matter whether or not your site appeared in the search engine results for your local area. At that time, most people still flipped through the local yellow pages to find the services they needed.

Today things have changed dramatically. If your site isn’t ranking well for searches in your local area, you are almost certainly missing out on a lot of local business.

Simple Beginner’s Local SEO Guide

You don’t have to completely scrap your existing search engine optimization strategy in order to enjoy better local search rankings. In most cases, a few small, easy to make changes will have a big impact in how search engines view your site. It’s well worth it to implement these changes too. According to one survey, more than 60 percent of people who need local goods or services go online to find them. Incredibly, nearly 40 percent can’t find what they need! Put the these tips to use to ensure that local people can find your business online.
(more…)