Web Marketing Strategy Update

If you want to improve your website sales conversions — and I’m sure you do — have a read of MarketingSherpa’s new Ecommerce Benchmark Guide 2007.

This is not the latest, greatest marketing twaddle of some Internet marketer who’s been online all of 5 minutes, but no-nonsense, “just the facts please” information from people in the trenches that will help you:

• Raise shopper-to-buyer conversions and increase buyer lifetime
• Improve search engine marketing ROI, despite rising costs per click
• Reduce shopping cart abandon rates
• Increase email open rates, number of clicks received and conversion rates
• Compare your own marketing stats to those of your peers
• Ensure your marketing tests and site revamp ideas are approved by management

The completely new guide contains a whopping 223 charts & tables, with data from 1,913 ecommerce marketersÂ’, and results from surveys of 2,449 online shoppers. There’s also “best-of” data from 30 independent research organizations, plus 6 brand new eyetracking heatmaps for sites like Best Buy, Circuit City, Wal-Mart and others.

Following up on my Free Keyword Suggestion Tools Online post last week, here are some more free keyword tools. Make sure you visit the last one from Search Guild:

• GoRank Ontology Related Keyword Finder
• Innosense Google Synonyms
• Antonym Finder And Synonym Thesaurus
• EWWWS Keyword Suggestion Tool
• MIVA UK Keyword Generator (Espotting and FindWhat)
• SEO Chat Google Keyword Suggestions
• Search Guild Search Term Difficulty Checker

I’ll go through my bookmarks again soon and do a list of webpage keyword analysers you can use for free online.