Web Marketing Strategy Update

Just a quickie…

Minutes ago I came across Linktator2, which is a low-cost backlink service, and as part of my new, “just post what you’re doing” initiative brought about by my long hiatus, I thought I’d briefly tell you about it.

I’m not sure if you know or not, but there are quite a few backlink networks about now. These services provide one-way links to members, by ensuring websites in the network never display links to the sites that link to them. Sites are categorized so that the backlinks can be somewhat targeted, and of course they use the target site’s preferred keywords in the anchor text.

Generally speaking these systems work very well. Google doesn’t discover the networks (of course there’s always the possibility that may change in the future. Anything is possible) and the sites climb in the rankings.

They are all costly though. Ranging in price from expensive, all the way up to more than your mortgage. Except this one that is — and thus the post. It’s cheap. By far the cheapest I’ve seen for this kind of service.

Have you read any of the new Google patent releases yet? I suggest you do, or at least learn more about them. Not that you’ll find anything concerning underwear — I just made that up! But what you will find is a plethora of strategies Google is either already using, planning to implement, or considering for possible use in its search algorithm.

If you’re not one who keeps up with what Google’s doing, or didn’t read the last patent release, it will probably come as something of a surprise to discover how wide reaching Google’s ideas on ranking factors are.

As well as information on things that many SEO’ers already believed to be part of the algorithm, or have been expecting to see implemented, the Google patent also contains quite a few new strategies that on first reading have given rise to some considerable concern in the SEO world.

But before you start pulling your hair out and thinking Google has everything sewn up and all resistance is futile, bear in mind that as it’s a patent, it’s very likely that Google is also to some degree simply, “covering all the bases.” Knowing the SEO community would pounce on it for clues as soon as it was released, it’s also conceivable that there are some red herrings in there too. What’s left is to decide what’s probable and what isn’t.