Web Marketing Strategy Update

Not being my usual area of reading, I can’t remember how I came across In The Blog Commons: What is Uncommon? the other day. An interesting response from Stowe Boyd to Seth Godin’s The noisy tragedy of the blog commons post last week.

Personally, I think Stowe’s argument makes more sense. And if we look at the printed word, cable, or even the internet itself, in each case easier and cheaper means of production led to a lot of junk, but in the final analysis people also got what they deemed as valuable to them.

It may well be that you need to sow a big field for everyone to find their wheat, and that will mean a lot of chaff too….

I’m a bit late in posting this one, but back in May before I’d got around to getting this blog off the ground, Seth released [KnockKnock->http://sethgodin.typepad.com/seths_blog/2005/09/free_ebook_1_no.html], an ebook about how to make more effective websites. You could buy it for $9 at the time, or wait until September, when Seth promised to make it available for free (and has).

Now he turns his attention to blogs in his new free ebook, Who’s There?

Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.

Go get them if you haven’t already …