Tag Archive

Adsense Advertising Affiliate Marketing anchor text article-marketing backlinks blogging brand awareness branding content marketing digital marketing Ecommerce email marketing engagement Facebook Followers Google inbound links keyword research link building list building marketing campaign marketing campaigns marketing strategies marketing strategy mobile marketing panda Pinterest PPC search-engine-optimization search engine search engine rankings search engines sem SEO SERPS social media social network social networking social networks targeted traffic traffic Twitter usability Writing

 

You are currently browsing posts tagged: writing for the web.

Fri 21
Sep

Writing For The Web: 5 Rules to Abide By

By Azam Corry in SEO / SEM No Comments 

Writing for the web, like any media has its own “best practice” for both the audience and the technical medium. Before you commence writing for your website or for online marketing purposes, be sure you’re writing for the right audience in the right space.

Writing for Your Website (aka Copywriting)

Web Copywriting is not the same as content writing for the web. Copywriting is writing that sets out to achieve a direct commercial result. It’s sales writing and as such, should abide by the rules of sales writing. It should be all about the customer and their needs (not about you). It should use the right level of persuasion for your brand (eg. hard sell for price driven purchases) and should create a “sales filter” that forces the reader towards an action.
(more…)

 
Wed 6
Jun

Article Formats That Stand the Test of Time

By Azam Corry in Content Writing & Marketing No Comments 

Writing for the web is different. It’s different from writing a research paper for your English professor and it’s different from writing an article for a newspaper. You’re typically writing for readers who are looking for answers to their questions and frequently they’re looking to buy something. Your content has to be written in a way that not only answers questions, but that also offers them the opportunity to purchase the items they need to solve their problems.

There are several article formats that you can utilize to do just this for you. These articles are also easy to promote via social media sites like Facebook and Pinterest. If you have any graphic design or photo editing talents at all, you can have a pin ready to go in no time as soon as you post your article to your blog or website. Let’s look at a few of the best article formats for your readers:

How To or Step-By-Step

Anytime you can provide step-by-step instructions to solve a problem or build something, you’re going to have happy readers. Create a little graphic that has a picture and a title such as “How to Remove Wine Stains” and you’ve got an instant pin for Pinterest and a great little graphic to go with the article on your Facebook and Google+ page.

Pros and Cons

This article format is ideal if you have an ecommerce site and you have products that you can compare. Anytime you can compare a cheaper product to a more expensive product, is great and you have the chance to plug the product you really want them to buy in the article itself. This format can be adjusted to a variety of subject matter as well.

Myths vs. Facts

Are you in an industry where you feel like you need to debunk some old wive’s tales? This the article format for you. Again, another style of article that can make a great pin for Pinterest or stand out on a Facebook or Google+ page.

FAQ

I like the FAQ format of article if you have a specific service you offer and you seem to get a lot of questions from customers about it. You can quickly create an FAQ article that answers all of those common questions in one place and then simply provide a link anytime you are asked.

Product Reviews

People always want the inside scoop on products. Whether it’s a blender or a new car, if reviews of products fit with your business model, then do it. It’s a great way to encourage purchases from your ecommerce site.

Conclusion

As you can see, these article templates are designed to inform and educate your readers. They also make great linkbait and social media post opportunities. They also stand the test of time in not only being an excellent way to create content for your website, but they will also be great sources of traffic.

Valerie Mellema is the owner of Words You Want and has over 7 years in the SEO writing industry. Words You Want offers writing services in articles, blogs, eBooks and press releases.