As business owners know, apps for iPhones are one of the most important ways many customers and potential customers communicate today. If you don’t have a way to connect with those of your customers who prize instant communication above almost everything else, you don’t stand a chance of getting their attention and drawing them into your store, whether it’s a brick-and-mortar building or a virtual outlet. Help is available, however, thanks to Foursquare Local Updates.

What is Foursquare?

If you’re a business owner just coming into mobile marketing, you may be wondering what is so great about Foursquare. Well for starters, it’s an app itself. But it’s much more than that. It’s a way tech-savvy customers can share important information as well as their own impressions about your business with their friends and even strangers who want to know if it’s worth their time to check out your store or restaurant. The ultimate sharing app for a generation that loves to clue their friends in on special places and experiences, Foursquare is word of mouth taken to a new level.

What Are Foursquare Local Updates?

What are Foursqaure Local Updates
Foursquare Local Updates help you, the business owner, connect with customers who love what your business offers or who have heard about you from their friends. Customers who have checked out your business or even liked it through the Foursquare app can now get updates on your specials, sales or news upcoming events through the Foursquare app.

Whether the customer is located around the corner from your store or passes through the neighborhood periodically, he’ll be notified whenever he’s in the area that he should check out your business for some special deals.

Foursquare Local Updates Advantages

The real advantage of the Foursquare Local Updates is its impact on mobile marketing for smaller businesses, according to media research experts. The Foursquare app benefits these types of businesses much more than more established social media because it allows the business to respond specifically to customers by communicating what it has that they customer need. Simply generating more likes won’t tell your potential customers that your store or restaurant is exactly what they’re looking for. You need to show them what they can find there through the unique items you have to offer, whether it’s the featured restaurant deal of the day or a certain book for which they’ve been searching.

The Foursquare app interface has recently been redesigned so that the search results are more targeted and specific. Customers are no longer interested in wading through a long list of potential places to shop, eat or relax. They instead want to find the best place with a minimum of searching. Through reviews from other customers and targeted yet unobtrusive advertising from Foursquare, you’ll be able to give them exactly what they want.

Tom Bukacek of Black Box Social Media is an author who recenly wrote a chapter on social media marketing for Dan Kennedy’s upcoming book “Marketing Miracles”.

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