Web Marketing Strategy Update

I got an email from ReviewMe the other day about a promotion they are running that may be of interest to some of you.

We have found that advertisers who have used RM have been impressed and keep coming back for more reviews. So our biggest challenge is getting an advertiser to try it once. To encourage new advertisers we are offering a special coupon code that will give advertisers 50% off any review they purchase this month.

ReviewMe can be a great way to advertise your website, so if you’re interested in this deal, simply click the button below, and then use the coupon code: trial at checkout.
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There are many ways to get links to your website for greater link popularity and pagerank, most of which I have written about at some point over the last 8 years. These days however, because the search engines have realized how easy it is to arrange link exchanges simply to get more backlinks, what you really need are one-way links (a link from another site to yours without you giving a link back is a one-way link). The goal-posts have moved again and reciprocal links just don’t cut it any more.

Here are two of the best and easiest free methods currently available for getting good one-way links:
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This is something I rarely talk about, but datafeeds are a great way to make money with affiliate programs.

A datafeed is essentially a product database that merchants make available for their affiliates to download.

The data is contained in a large text file, with one product per line. Each line will contain things like the product name, its code number, price, description, order link, and image links.

These different bits of information are usually separated by commas or tab stops, (although the pipe (|) symbol is sometimes used), leading to comma-separated value, .csv or tab-separated value, .tsv files.

Whilst the datafeed might look like an unreadable mess in a text editor, if you open the file in spreadsheet software like Excel or Filemaker, you will see the information is actually in neat columns as defined by the commas or tabs.
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Not being my usual area of reading, I can’t remember how I came across In The Blog Commons: What is Uncommon? the other day. An interesting response from Stowe Boyd to Seth Godin’s The noisy tragedy of the blog commons post last week.

Personally, I think Stowe’s argument makes more sense. And if we look at the printed word, cable, or even the internet itself, in each case easier and cheaper means of production led to a lot of junk, but in the final analysis people also got what they deemed as valuable to them.

It may well be that you need to sow a big field for everyone to find their wheat, and that will mean a lot of chaff too….