The first step in search engine optimization is Keyword Research to reveal the different Keyword Rankings. It's essential to know the exact keywords that potential customers enter into search engines when looking for your product or service, and how often one keyword phrase is searched for in comparison to another.
To put it bluntly, if you get this bit wrong you're wasting your time.
But sadly, the importance of keyword research is still overlooked by most webmasters. You simply must know for certain exactly which keywords will draw large numbers of people interested in what you offer. Otherwise you'll end up optimizing pages for, say "keyword count" when most people are actually searching for "keyword research", and consequently get no traffic.
Use the Keyword Research Tool to find the right keywords for your page.
The Keyword Tool instantly tells you how many people have searched for any particular keyword and it's variants, showing keyword ranking as well as displaying the number of competing pages and the KEI (keyword effectiveness index) for each.
If you've ever used the Yahoo search term suggestion tool (was Overture.com), the Web CEO keyword tool is in some ways similar.
But it's far more powerful.
Not only does it give you a lot more information, it also provides a more acurate picture because it uses a massive database based on searches performed at many different search engines.
As I said earlier, to get search engine traffic you have to figure out which keywords will bring you large numbers of people who want what you offer. Targeted visitors.
But then you also need to know how many competing pages there are for those keywords. That's because the more pages there are competing against each other to rank for a particular keyword, the harder it will be to get too the top of those rankings.
How do you know what number of competing pages is too many? There isn't a definate answer to that because it depends on how highly (or not) the search engines currently rate your site. That "rating" is based on a number of factors, the most important being the number and quality of links from other sites that point to yours.
If you have a relatively new or poorly ranked site, target keywords with competition in the tens of thousands to start with. Achieve page one rankings for those keywords before you consider targeting keywords with hundreds of thousands of competing pages. Once successful in the upper extremes of that range, you can start looking at terms with millions of competitors.
To start your keyword research, simply enter your primary keyword into the Keyword Research Tool, say "golf" for example, and click the button.
The keyword software will return up to 1,000 keyword phrases containing the word "golf" listed in order of the number of daily searches made. Adjacent to the number of searches performed, you'll see the number of competing pages in Google and in the next column the KEI, which is derived from the two preceeding figures. KEI is the demand-to-competition ratio, and tells you which keywords are most worthwhile targeting.
The next step is to look at the top 10 competitors for each keyword. The Web CEO keyword tool will reveal their link popularity, Alexa Traffic Rank, Google PageRank and Search Volume, number of pages with that key phrase in the TITLE tags, and more in a convenient table that you can sort according to any parameter.
This instantly shows you the strength of the competition you will be up against. When you find sites with low link popularity and PageRank for example, you know you can probably jump ahead of them in the rankings without too much trouble if you get a decent number of quality links pointing to your page.
Doing keyword research this way enables you find out the best terms to target in minutes instead of weeks. And with the certain knowledge that you will be optimizing your pages for the keywords people are actually searching for and for which you can achieve page one rankings.
Learn about some of the other great tools in the Web CEO search engine promotion software, or download it free below, and for a limited time also get an in-depth SEO course free, plus optional certification.
- Keyword Research & Keyword Ranking Tool
- Search Engine Optimization Software
- Submit URLs - Search Engine Submission Software
- Ranking Checker Tool To Report Search Engine Positions
- Live Web Traffic Stats & Analysis
- Find Broken Links & HTML Errors
- HTML Web Page Editor With WYSIWYG & Text Modes
- FTP Software To Upload & Download Files
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